“We Are Seventeen were asked to design, direct and animate 4 ident videos for the rebrand of The Box. The following ident “Room 17″ – I was responsible for the animation. The core concept was to show The Box as a portal into a parallel universe of excitement and mayhem. In our treatment we created some typically mundane scenes which when viewed through ‘the box’ would be shown to be alive with vibrant and unexpected energy, character and action.”
“The robots were taken from real Japanese robot model kits, and they now hold a privileged position in our freak museum. The bad guy spits real smoke out of its mouth! The environment is made of cardboard houses that were integrated with the help of camera tweaks. It all serves to the purpose of creating a dumb homogeneous atmosphere in which we’re defined by what we’ve got, that is, the same lame things.
Don’t take the message too seriously. This is a promo video we’ve done to laugh at ourselves. We all have an i-diot inside, and it’s so fun!”
A tale by Big Lazy Robot VFX
Music and sound design by Full Basstards
A huge thank you to all our lovely customers for contributing their work.
Realização: The Foundry – is a world-leading innovator of visual effects and image processing technologies that boost productivity in motion picture and video post production -.