Foxlife 2013

Client: Fox International Channels (FIC)
General direction: Florencia Picco (FIC)
Art direction: Natalia Español (FIC)
Design and animation: Luis Paris

“DECASA” – Channel Branding

More info and process>
Client: Chello Multicanal España

Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Art Director LUMBRE: Adriana Campos
Art Director: Federico Dams 

Design: Federico Dams 

Animation: Federico Dams, Rodolfo Melian
Sound design: Emilio Haro, Pablo Paz
Music for this reel: “Merry Happy” – Kate Nash


“Viasat asked us to create a set of sophisticated and engaging channel idents for the launch of their new Norwegian general entertainment and lifestyle channel, TV6.
The initial set of three idents support the core programming categories of Food, Glamour and Architecture, with a set of seasonal themed spots for Spring, Summer and Autumn
A ‘logo-centric’ approach was requested to help reinforce the new brand, and each ident follows a similar sequence to help build a sense of familiarity.
As this logo was new to viewers our main challenge was to balance the need to convey each theme while ensuring the logo remained recognisable even when constructed from such eclectic elements.”


Channel branding
At Lumbre. 2011 / 2012
Design & animation of channel branding
Full Credits:
Client: Creative Director: Natalia Giuliano / Producer: Mara Feis
Creative Director: Sergio Saleh // Executive Producer: Pablo Encabo // Assistant Producer: Evelyn Robayo //
Design and Animation: Paula Vidal, Andy Cambiasso, Damian Stricker, Adriana Campos //
Sound Design: Emilio Haro

24kitchen. IDs

Full Package Design
At Lumbre. 2011
Design & Animation of channel branding with Carla Dasso.
Full Credits:
NatGeo & Fox International VP´s: Florencia Picco, Rafael Sandor / Creative Director NL: Erro Verschoor / Creative Director BA: Mariano Barreiro / Art Director BA: Natalia Español
Creative Director: Sergio Saleh / Executive Producer: Pablo Encabo / Assistant Producer: Evelyn Robayo
Design and Animation: Paula Vidal, Ariel Cabrera, Carla Dasso

Maxon Rebranding

For the release of Cinema R13 Maxon wanted to refresh their brand and asked us to create a brand new logo for them. Keeping the old one in mind to not scare away long time customers we went through a long, untamed and creative process. And in the end it was there right in front of us – the new logo for our most favourite software package.
Title: Cinema 4D Logo Redesign
Client: Maxon Designstudio: Aixsponza GmbH
Lead Designer: Manuel Casasola Merkle & Ingo Walde Designer: Elisabeth Schlichtner, Patrick Schade, Elisa Krenz
Sounddesign: Lars Fischer

Criminal Minds – AXN

Realização: Pablo Alfieri (+)

“AXN LatinAmerica called us to do the Promo of one of its primetime shows “Criminal Minds”, which main characters are a team of profilers from de FBI that search into the criminal minds to predicts their next move.
When we first read the script from our friends from Sony, we realized it was quite a challenge! The idea was to build the body of one of the criminal minds with types and phrases simultaneously with the audio. Phrases that would cause most of the psychological traumas.
Bring the script to life we proposed to tattoo the typographic phrases on a person skin and we walked into the challenge of create a tie between the ANALOGOUS and the DIGITAL.
On one hand we hand painted the phrases with brushes to give them more expressiveness and realism. On the other hand we modeled the human been in 3D and we mapped the phases on him, specially on his face. Taking as reference a great audio work, that’d define the timing to develop and animate the phrases, and with a delicate edition work that intensify the chaotic rhythm by the end of the piece we manage to transmit part of the “Criminal Minds” chaos, full of interruptions and torments thoughts, full of internal voices that push him to commit the crimes.”

More info and Backstage at

Ficha Técnica:

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
Typography Treatment & Graphic Design: Elda Broglio & Pablo Alfieri
Compositing & Postproduction: Sebastian Curi, Mariano Farias & Pablo Alfieri
3D Modeling & textures: Daniel Bel & Juan Martin Miyagi
3D Rendering & Lighting: Daniel Bel
3D Animation: Daniel Bel
2D Animation: Mariano Farias
Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2011

Client: Sony Pictures Television Latin America
Production Manager / Art Director AXN Latin America: Sergio Moreno
Creative Producer: Marisabel Torres
Audio: Marisabel Torres / Valentina Durán

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