Categoria: Promotion

Criminal Minds – AXN

Realização: Pablo Alfieri (+)

“AXN LatinAmerica called us to do the Promo of one of its primetime shows “Criminal Minds”, which main characters are a team of profilers from de FBI that search into the criminal minds to predicts their next move.
When we first read the script from our friends from Sony, we realized it was quite a challenge! The idea was to build the body of one of the criminal minds with types and phrases simultaneously with the audio. Phrases that would cause most of the psychological traumas.
Bring the script to life we proposed to tattoo the typographic phrases on a person skin and we walked into the challenge of create a tie between the ANALOGOUS and the DIGITAL.
On one hand we hand painted the phrases with brushes to give them more expressiveness and realism. On the other hand we modeled the human been in 3D and we mapped the phases on him, specially on his face. Taking as reference a great audio work, that’d define the timing to develop and animate the phrases, and with a delicate edition work that intensify the chaotic rhythm by the end of the piece we manage to transmit part of the “Criminal Minds” chaos, full of interruptions and torments thoughts, full of internal voices that push him to commit the crimes.”

More info and Backstage at plenty.tv

Ficha Técnica:

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
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Typography Treatment & Graphic Design: Elda Broglio & Pablo Alfieri
Compositing & Postproduction: Sebastian Curi, Mariano Farias & Pablo Alfieri
3D Modeling & textures: Daniel Bel & Juan Martin Miyagi
3D Rendering & Lighting: Daniel Bel
3D Animation: Daniel Bel
2D Animation: Mariano Farias
Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2011

Client: Sony Pictures Television Latin America
Production Manager / Art Director AXN Latin America: Sergio Moreno
Creative Producer: Marisabel Torres
Audio: Marisabel Torres / Valentina Durán

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FOX CLASSICS – Forever Classic ID – A Full Minute

Realização: Nathan Drabsch(+).

“The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.

FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.

Each ID interprets a series of films, merging them together through iconic design and audio. ”

Ficha técnica:

CLIENT: FOX CLASSICS
Channel Creative Director: Uriah Blair

Designed, Directed and Animated by The DMC Initiative
Creative Director: Nathan Drabsch
Lead Designer: Luke Bell-Booth
Designers: Zena Santos, Bernard Tan, Nathan Drabsch

Audio Design & Composition: Mark Brandis @ ism studios

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2011 MuchMusic Video Awards Open

Realização: Jeff Scheven/Gary Samson

Ficha Técnica:

Directors: Jeff Scheven/Gary Samson

3D: Jordan Jordycakes Clarke

Father/Son Segment: Michelle Astrug

Nebula Design/Compositing: Rafael Ruiz

Typography/Artist Names: Ameesha Earnshaw

Logo Design: Rafael Ruiz/Gary Samson

Editing/Compositing/Logo Animation: Gary Samson

Music: Broken Social Scene/Stars and Sons

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RTE Pinata Commercial

“We were asked to direct and produce this 30-second commercial for RTE, Ireland’s main broadcaster. Mixing up live action and 3D animation we created a fantasy world where an exploding piñata transforms a bland lifeless living room into a colourful playground, where anything is possible.”

Ficha técnica:
Produced, Directed & Designed: Art & Graft
Client: RTE
Agency: The Hive

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Law & Order: SVU – Ripped from the Headlines Promo

Excelente composição gráfica.

Descrição: “As a part of Hallmark Channel’s New York City Nights franchise I worked on this promo for a selection of Special Victim’s Unit episodes on the channel. I worked on the visualisation of the promo as well as creating, filming and post-producing the spot. ”

Realização: Sam Harvey (bio. “Sam Harvey is a creative designer currently working in the UK. Sam has had the opportunity to work across an array of TV channels producing promo graphics and OSP packaging, as well as print designs, long-term channel franchises and channel rebrands. In 2009, Sam graduated from Ravensbourne College of Design and Communication with a 1st. Boom! “)

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FoxRetro X-mas

Conceptual ID year-end.

Direcção de arte: Juan Pablo Kessler

Ficha técnica:

Commisioned by: FOX Channels Italy
Art Direction & management at FOX Italy: Juan Pablo Kessler
Creative director at FOX Italy: Luca Rocchira
Art direction at FOX Italy: Juan Pablo Kessler
Sr. producer at FOX Italy: Adriano Filipucci
Sound design at FOX Italy: Carlo Burigana

Animation: Ernesto Reyna, Martin Schurmann
Design at Váscolo: Nat Filippini, Leonor Barreiro
Character Design and Storyboards at Váscolo: Gabriel H. Fermanelli
General direction at Váscolo: Leonor Barreiro, Martín Schurmann

Audio reference, only used for this movie without commercial purposes:
Frank Sinatra & Cindy Lauper – Santa Claus is Coming to Town
Edited and mixed by: Martin “Tucan” Bosa

More info at vascolo.com.ar

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Promo | BBC Sport ‘F1 Monaco Grand Prix’

CLIENT: BBC Sport
PROJECT: Brand Film

“If you want high living, fast living, then this is the name of the place and this is the name of the game.”

The BBC holds the broadcasting rights to the entire Formula 1 Racing calendar in the UK.

Prior to the race, a short film is often screened to set the tone and context of the event as well as building anticipation for the million-strong motor racing fans who are watching worldwide.

We pitched a concept to the BBC for the biggest spectacle on the F1 calendar: the Monaco Grand Prix.

Our concept for the Monaco Grand Prix focused on the parallels between the high-stakes world of Formula 1 and the glamour and intrigue of the casinos that are synonymous with Monaco.

The sequence features BBC presenter Jake Humphrey who was filmed in a chroma-key green studio, and then immersed in a graphically rendered environment of tumbling dice, cascading cards and kaleidoscoping racecars to evoke the stylised chic of vintage European poster design.

Our F1 Monaco Grand Prix 2011 film won the Royal Television Society Award for Graphic Design – Programme Content Sequences.

Making of:

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