The new brand, created in collaboration with brand agency venturethree, represents the creative signature of the global Fremantle family. It has been designed to embody the passion and pride of the Fremantle creatives who make over 12,000 hours of original programming, 60 formats and 450 programmes every year worldwide.
Grant Dickson, Creative Director, venturethree said: “When we started working with Fremantle, we learnt that creativity was at the heart of everything they do. They don’t just want to do the best work, they want to be the ‘home’ for the best creative talent.
We wanted to capture that ambition with a brand identity that is human, brave and confident. Conceived as a creative signature, the new identity sits comfortably alongside cutting-edge content, reminding us of the quality and imagination of the people behind it.”