SBS NetworkDesign 2018 REBRAND

on air : 2018.07

MainID Director : Eugene Lee
MainID Style frame : Eugene Lee, DUDU, Eunjin Jo
MainID Animation : Eugene Lee
EndTag : Eugene Lee
Design Elements : Eunjin Jo
Executive Producer : SBS Visual Communication Team
Producer : Mira Kim

Production : cobb studio
cobb.tv

Twin Bar

For this project, we specifically extracted both “S” from the logo SBS and came up with the concept: Twin Bar.
By screening numerous incidents happening between the BARs, various types of happiness are visualized.
(Furthermore, trough multiple variations of TWIN BAR, the idea of SBS maintaining the traditional value while also showing its flexibility with the contents is shown)
Lastly, the twin bars are merged and rotates till they are linked to the logo of SBS.

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