The Box / Room 17

“We Are Seventeen were asked to design, direct and animate 4 ident videos for the rebrand of The Box. The following ident “Room 17″ – I was responsible for the animation. The core concept was to show The Box as a portal into a parallel universe of excitement and mayhem. In our treatment we created some typically mundane scenes which when viewed through ‘the box’ would be shown to be alive with vibrant and unexpected energy, character and action.”