TV3 Puls – Idents Montage

“TV3 commissioned Frame to create a new brand identity based around a set of idents for their female biased lifestyle channel TV3 Puls. The package aligns with a update range of content on the channel. The idents sit comfortably as part of the TV3 family.
TV3 was very focused on the idea of creating an identity package that reflected the feel of the channel rather than the content of it. They had to be abstract, clearly avoiding literal clichees and had to be all graphic. Obviously it was very important for the channel to fit into the TV3 family while still holding its own.”